Open until 31/12/2025

Tools to internationalise your SME

In collaboration with

INNDUX

Start
Start
Santander X
Santander X

For

Businesess/SMEs

Startups/Scaleups

Duration

6 teaching hours, which you can do at your own pace. 

Available languages

Spanish, English and Portuguese.

Certificate

Upon completing the course, you will receive a certificate of completion.

About the course

This course is a guide for SMEs that aim to internationalize their business. It will cover the different phases, from the evaluation of information for decision making, the selection of the most appropriate strategy according to the objective and business model, the necessary resources, as well as the possible convenience of adapting the brand or product.

Enroll today and boost your company's internationalisation!

Santander X

What will you learn

  • You will learn that going international is a process with different phases and that medium-long term objectives must be set according to the resources and the need to achieve the objectives. There is no fixed pattern and each company must create its own model.
  • You will discover that for decision making it is essential to carry out market research and analise possible strategies according to the nature of the business and the objectives pursued.
  • You will learn how to do a SWOT analysis, as well as how to gather information from different markets. It is necessary to study if there are barriers of different kinds, from technical to cultural, as well as to analise the international competirion.
  • You will develop the tools to make an appropiate strategy for each target market, where the brand and the business have the best chance of success with the lowest possible entry cost, as well as the necessary human and material resources.
Santander X

Resolvemos tus dudas

No, we currently only have provision for one licence per company.

The course is completely free and it is fully funded by Santander.

We recommend that you access the course on a laptop or a desktop computer, although you will also be able to access it on a mobile device (tablet / phone). You will require an internet connection to access the content as it is not possible to download or review it offline.

When you have finished the course, you will receive a certificate by email which you can download and save.

When you have finished the course, you will receive a certificate by email which you can download and save.

Online classes are on demand and can be completed at your own pace.