Open until 31/12/2025

Google: Practical AI for Marketing

In collaboration with

GOOGLE

Start
Start
Santander X
Santander X

For

Businesess/SMEs

Startups/Scaleups

Entrepreneurial Projects from any country of residence.

Duration

1 teaching hour, which you can do at your own pace. 

Available languages

Spanish, English and Portuguese.

Certificate

Upon completing the course, you will receive a certificate of completion.

About the course

Do you want to enhance the way you work in marketing but don’t know where to start?

This course shows you how to apply Google’s artificial intelligence in your daily work. You’ll master tools like NotebookLM, Gemini, and Google Analytics 4 to better understand your audience, create content that connects, and optimise the performance of your campaigns. With practical demonstrations, you’ll gain key skills to transform the way you work from day one.

Enrol today and start transforming your business with AI!

Santander X

What will you learn

  • Optimise the reach of your ads to achieve maximum impact with Performance Max. 
  • Communicate the right message at the right time, using personalised data powered by AI.
  • Write effective prompts for AI using the TCREI framework: Task, Context, References, Evaluate, and Iterate.
  • Turn data into strategic decisions with actionable insights that improve your campaign performance.
  • Apply what you learn to practical cases, gaining essential skills to transform the way you work every day.
Santander X

Resolvemos tus dudas

No, we currently only have provision for one licence per company.

The course is completely free and it is fully funded by Santander.

We recommend that you access the course on a laptop or a desktop computer, although you will also be able to access it on a mobile device (tablet / phone). You will require an internet connection to access the content as it is not possible to download or review it offline.

When you have finished the course, you will receive a certificate by email which you can download and save.

When you have finished the course, you will receive a certificate by email which you can download and save.

Online classes are on demand and can be completed at your own pace.