Open until 31/12/2027

Prepare your business for the AI era (Part III)

SANTANDER X

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Santander X
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For

Businesess/SMEs and Startup/Scaleup from any country of residence

Duration

2 teaching hours, which you can do at your own pace

Available languages

Spanish, English and Portuguese

Certificate

Upon completing the course, you will receive a certificate of completion

About the course

Selling and providing good customer service are two essential activities for any business. However, many entrepreneurs have little time to prepare tailored communications, follow up with customers, respond to recurring enquiries or analyse the information they receive from their customers. Artificial intelligence can help carry out these tasks more efficiently and consistently.

This third and final part of the course focuses on AI to improve sales and customer service in SMEs, taking a practical, accessible and application-oriented approach.

 

Santander Open Academy

What will you learn

The course focuses on two related stages of the customer journey:

  • Before the purchase: understanding needs, preparing messages, presenting the offer and following up with the customer.
  • During and after the purchase: responding to enquiries, maintaining consistent communication and learning from the feedback provided by customers.

Learn how to:

  1. Identify points in the sales and customer service process where AI can improve communication and the customer experience.
  2. Use AI to prepare sales messages, follow-ups and responses tailored to different customer needs and profiles.
  3. Design a simple AI-assisted sales and customer service workflow, establishing criteria for assessing its quality, personalisation and suitability.
Santander X

We resolve your questions

No, we currently only have provision for one licence per company.

The course is completely free and it is fully funded by Santander.

We recommend that you access the course on a laptop or a desktop computer, although you will also be able to access it on a mobile device (tablet / phone). You will require an internet connection to access the content as it is not possible to download or review it offline.

When you have finished the course, you will receive a certificate by email which you can download and save.

The course begins as soon as you enrol, and you can complete it at your own pace.

Online classes are on demand and can be completed at your own pace.