Open until 31/12/2027

Practical application | Business transformation in the digital age of AI

MIGRATION NEXT

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For

Businesess/SMEs and Startup/Scaleup from any country of residence

Duration

3 teaching hours, which you can do at your own pace

Available languages

Spanish, English and Portuguese

Certificate

Upon completing the course, you will receive a certificate of completion

About the course

Lead the digital transformation of your business and integrate AI to drive innovation, efficiency, and competitiveness.

This second part of the course focuses on customer acquisition and management. Once the business has been assessed and organized internally, you’ll define your go-to-market strategy and build a basic digital presence so customers can find your business; you’ll define metrics, address issues, and track progress.

Santander Open Academy

What will you learn

  1. Learn how to define your go-to-market strategy through the conversion funnel, how to increase visibility, attract customers, convert leads, and retain customers.
  2. Strategically define online sales (demand testing) and customer loyalty (NPS), as well as how to make your operations more productive.
  3. Equip your teams with productivity tools, a digital transformation lead, and a well-thought-out approach to generative AI to establish a 30/60/90-day roadmap.
Santander Open Academy

We resolve your questions

No, we currently only have provision for one licence per company.

The course is completely free and it is fully funded by Santander.

We recommend that you access the course on a laptop or a desktop computer, although you will also be able to access it on a mobile device (tablet / phone). You will require an internet connection to access the content as it is not possible to download or review it offline.

When you have finished the course, you will receive a certificate by email which you can download and save.

The course begins as soon as you enrol, and you can complete it at your own pace.

Online classes are on demand and can be completed at your own pace.